Art for Impact
- 2.5+ million people reached with information
- 37,000+ subscribers to most popular social media channel
- Service integrated into Migration Colombia’s information plan for reaching the migrant community
Art for Impact’s Voices of Venezuela used multimedia to empower Venezuelan migrants in Colombia with information pertaining to legal services, food aid, employment, health, and other challenges, and also helped counter xenophobia in host communities. The program connected a WhatsApp helpline to their Facebook media, creating a feedback loop driving media virality and then providing one-to-one assistance at scale. Voices of Venezuela reached over 2.5 million people through Facebook with a startup award of just $25,000. Building off this work, they have taken steps toward sustainability through additional partnerships with five municipalities in Norte de Santander, through the USAID-funded Regional Governance Activity (RGA) and further funding from other USAID partners. This work will help reduce the strain on municipal government by improving the distribution of information to Venezuelan migrants and answering questions on topics such as vaccine programs, civic participation, workforce development and regularization. In June 2021, Voices of Venezuela was chosen as one of the 10 global social impact organizations to join the Chat for Impact Acceleration (sponsored by Whatsapp, Turn.io, and the Praekelt Foundation where they designed an updated version of their helpline.
Location and Focus Area
|Digital Technology and Media